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Communications, PR, Marketing & Media Relations Agency

Strategy That Drives Relevance

We are a boutique agency specializing in communications, media relations, public relations, marketing, content, events and AI, connecting brands with the audiences that matter. We take a personalized approach to every client, in Brazil and internationally, bringing together diverse areas of expertise to deliver tailor-made solutions for each project.

 

Since 2003, AD has been turning business challenges and objectives into strategies that drive visibility, engagement, reputation and new opportunities.

TALK TO AD
OUR SERVICES

Communications, PR, Marketing & Media Relations Agency

Strategy That Drives Relevance

We are a boutique agency specializing in communications, media relations, public relations, marketing, content, events and AI, connecting brands with the audiences that matter. We take a personalized approach to every client, in Brazil and internationally, bringing together diverse areas of expertise to deliver tailor-made solutions for each project.

Since 2003, AD has been turning business challenges and objectives into strategies that drive visibility, engagement, reputation and new opportunities.

TALK TO AD
OUR SERVICES

ABOUT US

Senior experience. Close service. Tailored strategy.

Over more than two decades, we have witnessed transformations such as the evolution of newsrooms, the growth of social media, the rise of content creators, audience fragmentation, and the incorporation of Artificial Intelligence. The tools have changed, but the need to build relevance, trust, and relationships remains. That is why partners and the senior team participate directly in the projects, starting from each client’s specific challenge rather than a fixed tool.

 

In practice, AD identifies what is relevant in each business and transforms it into stories, experiences, and connections capable of generating interest. The solution can be an article, an event, a content strategy, a partnership, an influencer campaign, or a combination of different initiatives.

What We Do

Different challenges. Tailored strategies.

Press Relations &
Public Relations

AD Comunicação & Marketing turns information into news and brings brands closer to their audiences. We develop Press Relations and Public Relations strategies, including story pitches, press releases, interviews, media training, and relationship building with journalists, clients, partners, and other stakeholders. Operating both nationally and internationally, we help companies across various sectors expand their reach, credibility, authority, and reputation.

Marketing & Strategic
Partnerships

We develop marketing, relationship, co-branding, activation, and strategic partnership projects to bring brands closer to new audiences and create opportunities. From strategy to negotiation and execution, we connect companies, institutions, spaces, and personalities that share common interests, goals, or audiences, transforming strong connections into actions capable of boosting visibility, relevance, and brand presence.

Corporate Events
& Experiences

We plan and execute corporate events, launches, networking gatherings, press conferences, activations, and brand experiences. We manage every stage, from concept and planning to guest selection, vendors, production, operations, media outreach, and coverage. When needed, we integrate the event with PR, marketing, influencer, and content strategies to maximize reach, relationships, and results.

Content, Digital
& Influence

We create strategies and content for companies and executives, including social media, LinkedIn, articles, newsletters, and editorial projects. We also develop campaigns with creators, influencers, and opinion leaders, taking into account reach, fit, credibility, and brand affinity to strengthen positioning, expand digital presence, and generate relevant connections with different audiences.

Reputation & Crisis
Management

We support companies and executives in preventing, preparing for, and managing situations that could impact their reputation. Our work can involve risk analysis, crisis planning, core messaging and Q&As, media training, spokesperson preparation, media relations, and coverage monitoring. In critical moments, experience, agility, and strategy make all the difference.

Artificial Intelligence
for Communication &
Marketing

We help companies integrate Artificial Intelligence into their Communications and Marketing activities through a strategic approach and human oversight. We offer assessments, consulting, training, and tailored solutions, establishing processes, prompts, review procedures, and governance frameworks. We also assess brand visibility across AI platforms, focusing on efficiency and security. Every project is tailored to the company’s specific goals and business needs.

Cases

Check out some of our success stories

Serasa
Consumidor

In nine months of Press Relations, we generated over 44,000 earned media stories about Serasa Consumidor. We also organized a press conference with around 80 professionals from the country’s main media outlets, including television networks. The work combined journalist relations, story pitch generation, and a constant media presence to expand brand visibility.

Hotel
Launches

We worked on the launch of various hotels, with initiatives targeting the press, the travel trade, and the end consumer. Initiatives included launch events, press trips, and strategic partnerships with fashion brands, clubs, restaurants, jewelry brands, and other partners. The objective was to build awareness, foster relationships, and drive visibility for each property from its market debut

Destination
Promotion

We promoted domestic and international destinations, including Cunha, São Luiz do Paraitinga, Buenos Aires, Interlaken, Chile, Switzerland, and Ireland.
We developed promotional campaigns, exhibitions, and events targeting journalists, influencers, travel trade professionals, and the general public, as well as partnerships with organizations and airlines.
We also organized familiarization tours and press trips, combining networking, firsthand experiences, and content creation to increase destination visibility.

Virada and Viradinha
Cultural – São Paulo

We worked on several editions of Virada Cultural and Viradinha Cultural, handling media relations and providing operational support for the events.
Our efforts generated extensive coverage across television, radio, newspapers, websites, magazines, blogs, and social media.
We also coordinated with suppliers and event teams, overseeing various stages of setup and dismantling, as well as traffic management and security operations.

EF for All

We developed and implemented a project to strengthen EF’s relationships with former clients, bringing together 170 teachers and 2,000 students from 14 Brazilian cities over a two-year period.
The initiative also established partnerships with Itaú Social, Instituto Ayrton Senna, Fundação Gol de Letra, and the São Paulo State Government through its Escola da Família program.

Greening
Tourism Ireland

In partnership with Brazilian public entities, we participated in organizing the Irish Greening initiative in 2015, 2016, and 2017. The campaign illuminated major Brazilian monuments in green, including the Monument to the Bandeiras, Christ the Redeemer, and the Juscelino Kubitschek Bridge, linking the promotion of Ireland to some of the country’s most iconic landmarks.

Co-branding

We create and execute strategic marketing partnerships to expand our clients’ visibility in environments aligned with their target audiences. We develop actions with clubs, gyms, jewelers, sports venues, and other partners, including events, activations, gift distribution, lead generation, newsletters, hiring brand ambassadors, and producing promotional materials

Kantar Group

Starting in 2021, we began serving three divisions of the Kantar Group, significantly expanding their earned media presence. The work included journalist relations, press release distribution, and exclusive pitch negotiations. There were over 10,500 stories in 2021, around 12,000 in 2022, and more than 13,000 in 2024.

Securing Free
Press Coverage

Through ongoing relationships with journalists and deep knowledge of various desks, such as business, tourism, culture, and sports, we secured extensive earned media coverage for our clients. The work includes networking meetings, creating and negotiating exclusive pitches, and strategic outreach, generating hundreds of reports per month, as well as content across social profiles and digital channels.

WHY AD?

Experience to think. Proximity to make it happen.

Over two decades of experience

Founded in 2003, AD combines accumulated experience with the ability to adapt to market, media, and audience behavior transformations.

Senior team

Projects are led by experienced professionals capable of participating in both strategic decision-making and execution.

Hands-on partners

AD's partners are directly involved in projects, ensuring proximity, agility, and a deep understanding of each client.

Tailored strategies

We do not work with ready-made formulas. Every strategy is customized according to the goals, target audiences, current moment, budget, and unique characteristics of each business.

Presence in Brazil and Latin America

Headquartered in São Paulo and experienced in national and international projects, we operate in Portuguese, English, and Spanish.

Diverse expertise, a single strategy

Public relations, marketing, content, events, influence, crisis management, and technology can work independently or in an integrated way, depending on each challenge.

What is your next challenge?

Maybe you already know exactly what you need. Maybe you are still looking for the best path forward. Tell AD what your company's goal is. We can start with the strategy — before deciding which tool to use.
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Testimonials

What our clients say

“It gives me great pleasure and complete confidence to recommend Ana Davini’s AD Comunicação to assist you in promoting your business in Brazil and Latin America.

Ana and her team worked with me and my Marketing team when I was Exhibition Director at WTM Latin America, a Reed Travel Exhibitions event. I created, organized, and managed WTM Latin America for five years, and Ana was a key piece in the success of the event.

Absolutely dedicated, committed, and supportive at all times, I placed full trust in her duties. I would also highlight her honesty and sincerity — constructive criticism always helps us! — and I can state that I certainly intend for us to work together again in the not-too-distant future.”

Lawrence Reinisch
Reinisch Projects

“We have always had a great relationship with AD Comunicação over the five years we were together. The AD team has always met our needs with excellence, whether in social media, events, press relations, or marketing. During this period, we won several major industry awards, with significant involvement from AD Comunicação, which was essential in ensuring that our campaigns reached the public and conveyed our messages through the media.”

Renata Simões de Aguiar
Senior Content Manager
Getty Images Latin America

“I would like to recommend AD Comunicação. With quick responses and full support for their clients, they are always attentive, available, and offer full assistance for Press Relations, news, translations, commercial agreements, and are always one step ahead of what the client needs, flexible, and passionate about the work they do. I rely on them 365 days a year and have for many years.”

Constanza Leiva Arellano
Former Marketing Manager at Tierra Hotels Group
antumalal
adventure
vila inglesa
tourism ireland
tierrap
tierrac
tierra
the prine
the arch
taipu
sp expo
sky
ski portillo
serasa
reed
premio melhor viagem
park
paraty marin
mazzaropi
matetic
maisons
le cinq codet
le burgundy
latiscastelli
lastarria
la casona
kantar
jungfrau
ibope
grand hotel vila cora
getty
fontaibleau
farol hotel
cunha
cnn
castello del nero
cargill
aventura
avcianok
australis

Contact

Let's talk?

contato@adcomunicacao.com.br
São Paulo, Brazil

Talk to AD

Tell us a bit about your company, your challenge, or the project you have in mind. The AD team will get in touch to understand your goals and evaluate how we can help.
Strategic Communication for Tourism

Communication, Marketing, and Press Relations Agency

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